Selling to C-suite

"Go and sell to the C-suite"

"How?"

"Tell them about our new products"



Noooooo! 

That won't work 

They won't be interested 

(Nor will anyone else)

This won't earn you a conversation 



So what to do?

On with the orange hat to work this through 


🟠 Orange Hat Thinking 🟠

Use the PIRATE Framework to guide activity

🔶 Plan

Develop a strategy to sell at C-Level

🔶 Identify 

Understand

- Which companies/organisations to target for greatest effect

- Which people (executives, decision makers, influencers, etc.) to target

🔶Research

Find out

- What is currently important to each target organisation and what are its priorities that you can help with

- Decision makers’ different perspectives on these important issues & priorities

Prepare a simple effective message relevant to each specific target and the different executives in the company

🔶 Approach

Figure how to get your simple message to the right people so they

- Receive 

- Pay attention to it

- Act on it

🔶 Talk

Schedule, plan for and conduct successful initial sales meetings

- Identify current and future sales opportunities
OR
- Qualify out quickly when there are no current or future opportunities.

🔶 Evolve 

Follow up and take the next steps to do business together

 
Focus on the 

🧡 right message 
to the
🧡 right person 
in the 
🧡 right company

Care about what they care about

Shine a light on that 💡 

Check out this course built around PIRATE Framework 

https://www.collaborativeselling.co.uk/sellingatclevel

'How to' for each of the steps plus bonuses 

£150

Approximately 1/10th what it cost to set a C-level meeting 

Invaluable if you are currently failing in that quest