Selling is about thinking
Apr 13, 2026
What’s this Orange Hat nonsense?
Well it’s something I started a little while back to share ‘applied sales thinking’
It was inspired by the De Bono Six Thinking Hats model, Brindis colours… and that I had an orange hat in my office
(As you do)
The six thinking hats is a method used to amplify creativity by making sure that a broad variety of viewpoints and thinking styles are represented
It was developed by Dr. Edward de Bono
The six hats are:
⚪ White: the objective hat, which focuses on facts and logic
🔴 Red: the intuitive hat, focusing on emotion and instinct
⚫ Black: the cautious hat, used to predict negative outcomes
💛 Yellow: the optimistic hat, used to look for positive outcomes
🍏 Green: the creative hat, where ideas are abundant and criticism spare
🔵 Blue: the hat of control, used for managing the process
Now there is another
🔶 Orange: the sales hat, used for applying a collaborative and ethical approach to selling
It keeps me on track
Maybe it could you too?
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