Sales training for Satan
Jan 06, 2026
Does Santa need sales training?
Of course not!
Why?
Because the guy already lives the VALUE Framework.
He wears an Orange Hat under his red one
(Just hides it better than me in this recreation)
Let’s break it down:
🔸 Validate = right opportunities
Santa checks the list
Twice
If you’ve been naughty… no call
He only invests in the right fit
🔸 Align = right research
He doesn’t guess what you want
He reads your letter
He tracks trends
He knows what matters to you... not what’s in the catalogue
🔸 Leverage = right conversations
He visits every home
Listens year-round
Understands what’s changed
Context is his secret weapon
🔸 Underpin = right solutions
He doesn’t just drop a gift
He delivers the right gift
On time
Beautifully wrapped and delivered with precision
🔸 Evolve = right outcomes
He follows up every year
Long-term engagement
Ongoing loyalty
Built-in customer retention program
We can learn so much from Sales Santa
- Knows his audience
- Never wastes a visit
- Delivers with care and confidence
If Santa can apply the VALUE Framework to billions of relationships in one night…
... you can do it for your next sales opportunity
Of course not!
Why?
Because the guy already lives the VALUE Framework.
He wears an Orange Hat under his red one
(Just hides it better than me in this recreation)
Let’s break it down:
🔸 Validate = right opportunities
Santa checks the list
Twice
If you’ve been naughty… no call
He only invests in the right fit
🔸 Align = right research
He doesn’t guess what you want
He reads your letter
He tracks trends
He knows what matters to you... not what’s in the catalogue
🔸 Leverage = right conversations
He visits every home
Listens year-round
Understands what’s changed
Context is his secret weapon
🔸 Underpin = right solutions
He doesn’t just drop a gift
He delivers the right gift
On time
Beautifully wrapped and delivered with precision
🔸 Evolve = right outcomes
He follows up every year
Long-term engagement
Ongoing loyalty
Built-in customer retention program
We can learn so much from Sales Santa
- Knows his audience
- Never wastes a visit
- Delivers with care and confidence
If Santa can apply the VALUE Framework to billions of relationships in one night…
... you can do it for your next sales opportunity
Are you ready to increase your sales?
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