My team are lazy and stupid
Apr 24, 2023
"Are my team lazy or stupid… they just won’t learn!"
Orange Hat series - Sales Director Dilemmas #12
Probably neither
Of course I can’t say as I haven’t met them but I doubt this is the case
They are probably feeling a bit overwhelmed with all the new stuff going on and ‘hiding away’
Not dissimilar to what your customers might be doing
Re-engaging them is like selling so focus on
🔶 Relevance
- Things that will interest customers
- Things that are up to date
- Things that will help them sell more
🔶 Implementation
- Make it practical
- Make it easy to do
- Make it about selling more
🔶 Fun
- Like when you are 'in it together'
- Like when you feel achievement
- Like when you sell more
Salespeople will engage with initiatives and get on board when it is clear that they will make more sales
To do that in today's environment they will have to make more sense
They must be prepared to act as sense makers for customers
There are some subtle (and not so subtle shifts) in the skills that may have served them well in the past
It pays now to think like a partner to adopt a more collaborative approach
That in turn will help them sell more
Make that connection to drive the changes you need and the results that everyone is looking for
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