It's only just begun!
Sep 26, 2025
Too many deals end when the contract gets signed
Which means we miss the most valuable bit of the sale... the chance to grow it
If you’re not helping your customers evolve, you’re leaving opportunities and relationships on the table
The best customer relationships aren’t static
They grow
They deepen
They open up new doors
But that only happens when you help your customer see what’s next... not just what’s now
'Evolve' is part of the VALUE Framework about delivering the right outcomes
And keeping those outcomes moving forward
You’re not just solving a problem.
You’re partnering in progress
That means:
- Regular value reviews
- Exploring new opportunities based on changing goals
- Managing metrics that matter and that grow over time
This is where customer success meets smart sales.
If the only outcome you deliver is the one you sold… you're not selling, you’re stalling
How do you help your customers evolve beyond the first deal?
The full VALUE Framework is
Validate = right opportunities
Align = right research
Leverage = right conversations
Underpin = right solutions
Evolve = right outcomes
That’s what we use to drive sales success… ask me about it
I'm offering 3 FREE team workshops sharing how to implement this
Reply to apply...
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