Back of the book

Tired of the old, pushy sales tactics? 

Welcome to a new approach that’s not only ethical but also incredibly effective. 

This book guides you through a transformative journey to master the art of selling by doing the right thing. 

It covers : 

🔸The ETHICAL Model

A powerful framework that breaks down the principles of ethical selling into clear, actionable steps, helping you build trust, create genuine relationships, and achieve results. 


🔸Why ethical selling is not just good for your conscience but also great for your business 

Learn how prioritising customer well-being, transparency and long-term value leads to increased customer loyalty, an enhanced reputation, and ultimately, more sales. 

🔸How to overcome common myths about ethical selling

Bust the misconceptions holding you back and discover why selling ethically is not just possible but essential for sustainable success in today's market.

🔸Practical strategies to implement ethical selling in your daily practice 

From mastering empathetic communication and using AI to your advantage to building collaborative relationships and adapting your negotiation style, this book provides you with the tools you need to thrive in a world of sales that's constantly changing

🔸How to align your sales career with your personal values for greater fulfilment and impact

Through self-assessment and reflection, discover how to make a real difference in your professional life and the relationships you build with your customers

Ethical Selling is more than just a book - it’s a movement. 

Join the new era of sales where doing the right thing is the smartest business decision you can make 

🟠 Orange Hat Thinking 🟠 brought to you as an extended version of book 'blurb'

Ethical Selling: How to win more business by doing the right thing https://amzn.eu/d/5L1008p