Are you relevant?
Sep 26, 2025
Ever started a sales conversation and felt like you were already behind?
Like the customer’s switched off before you've even finished your intro
No bueno 😥
That’s what happens when your message misses the mark because it wasn’t aligned to what they care about
The best salespeople don’t wing it
They come in prepared because they’ve taken the time to understand the customer’s world
They align what they say with what the buyer is actually thinking about
And that makes all the difference
Enhorabuena! 😁
'Align' is the second part of the VALUE Framework... it’s all about doing the right research.
Not just knowing the company name and person's job title
We’re talking:
- What’s going on in their market?
- What pressures are they under?
- What’s changing internally?
- What might they not even be aware of yet?
Alignment means relevance.
And relevance is what gets you a proper conversation
Like the customer’s switched off before you've even finished your intro
No bueno 😥
That’s what happens when your message misses the mark because it wasn’t aligned to what they care about
The best salespeople don’t wing it
They come in prepared because they’ve taken the time to understand the customer’s world
They align what they say with what the buyer is actually thinking about
And that makes all the difference
Enhorabuena! 😁
'Align' is the second part of the VALUE Framework... it’s all about doing the right research.
Not just knowing the company name and person's job title
We’re talking:
- What’s going on in their market?
- What pressures are they under?
- What’s changing internally?
- What might they not even be aware of yet?
Alignment means relevance.
And relevance is what gets you a proper conversation
Spray and pray is not a sales strategy. Relevance is
What’s one 'non obvious' thing you always research before a call?
The full VALUE Framework is
Validate = right opportunities
Align = right research
Leverage = right conversations
Underpin = right solutions
Evolve = right outcomes
That’s what we use to drive sales success.
I'm offering 3 FREE team workshops sharing how to implement this
Message to apply...
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