Are you forcing customers to your way ?

You've got an awesome service.

You've got a smart solution.

You've got to make the customer understand this.

STOP!

Dragging people round to your way of thinking isn't the best way.

What really works is surprising simple...

Are you trying to force customers around to your way of thinking? 

Think about it like this.

Everybody's got their own map of the world.

We look at things in a certain way, customers look at things in a certain way.

We look at things in a certain way, customers look at things in a certain way.

What a lot of salespeople try to do is to drag their customers round to their way of thinking.

They want to show off all the stuff that they've got to sell, and so the customer has to see things from their perspective. 

Now that's not a smart way to sell.

A far smarter way to sell is to move to the customer's side.

Understand how they are seeing the world.

Take their perspective.

Then what we can do is we can start to share new insights, new ideas, create a different perspective that we're looking at together so that we can start to collaborate, co-create, work on things for mutual benefit.

Far smarter way to sell, less dragging, more aligning, and thinking about things together.

That for me is collaborative selling.

I've documented the VALUE Framework we use to help salespeople this approach in previous newsletters and shared a way to build it DIY.

Use this FREE 'Quick Start' guide to learn more

QUICK START

If you'd like to talk more about it get in touch.