About the Report
The report is based on work of Brindis in a variety of industries and how top performers have adapted their approach to become more 'collaborative'.
The elements highlighted can be used to form the basis of a way of working customers respond better to in the modern sales environment.
Use it to model your approach on those enjoying success today.
Over the last 22 years Brindis Founder Fred Copestake has traveled round the world 14 times visiting 36 countries and working with over 10,000 salespeople
He has taken the things that really make a difference in modern selling and used them in his book 'Selling Through Partnering Skills’.
These ideas form the basis of work with sales professionals involved in complex B2B sales to develop their approach and ensure it is up to date and has maximum impact.
He believes that people can get better through learning and sharing, and that with better collaboration we can really make a difference
‘Selling Through Partnering Skills’ looks at the evolving world of sales and sets out what people need to do to refine their approach.
It explores how they can take it to the next level through understanding partnering intelligence (PQ) and using the innovative VALUE Framework. Classic, Consultative, Value Based and Enterprise selling are all considered using existing and more modern thinking, together with advice on practical application of the most relevant techniques.
Put simply, it helps individuals and businesses improve how they sell in the modern sales environment so they will achieve better results.