24/7 Sales Coaching


Real time personalised micro-training

Chat now


Ask your questions about selling here


Real life coaching


Want to talk in person?


 Both the Collaborative Selling Academy and Activator include weekly LIVESTREAM sessions

Alternatively you can get book 1 to 1 sessions with Fred

Get in touch

Behind the bot

Fred Copestake is Founder of Brindis, a sales training consultancy

Over the last 22 years he has travelled round the world 14 times visiting 36 countries working with 10,000 salespeople

Using this to understand the challenges salespeople face he has taken what really makes a difference in modern selling and used these in his book 'Selling Through Partnering Skills’.

These ideas form the basis of his work with sales professionals involved in complex B2B sales to develop their approach and ensure it is up to date and has maximum impact.

Aware of the unprecedented speed of change in the world of sales in his second book 'Hybrid Selling' he addressed how salespeople can adapt and evolve their approach to avoid becoming irrelevant. This quickly went to number one on Amazon after it’s launch.

Fred is host of the popular Sales Today podcast

He believes that people can get better through learning and sharing, and that with better collaboration we can all really make a difference.

Brindis is a specialist sales performance consultancy run by consultants for clients.

By having direct interaction with stakeholders we are better able to deliver required outcomes more effectively.

We are all about ‘performance enhancement’ for the people we work with and all over the world Brindis has worked with clients to improve the results of both individuals and teams.

The premise is simple, ‘if you always do what you’ve always done, you always get what you’ve always got’.

By identifying the things to change to achieve maximum impact Brindis can help deliver the outcomes desired by sales people, managers and the organisation in general.

We support B1G1 giving projects

For every participant on our training programmes we will make a donation do that a less privileged person can also learn 

Imagine if you could change lives every day just by doing what you do…

Want your own digital twin?

Build an Interactive Tutor


Turn your passive content into an engaging, personalised, and accessible learning experience

Use the same technology platform used for FredAI


Learn more