Collaborative Selling 


A modern approach to winning business

 How B2B sales professionals stay modern and add value to customers

Is this for you?

Why Collaborative Selling?


  1. Increased sales effectiveness: Salespeople will learn how to be more effective in their sales approach, resulting in better outcomes for both themselves and their customers.

  2. Improved customer relationships: Collaborative selling emphasizes a customer-focused approach, leading to stronger relationships and increased customer loyalty.

  3. Increased sales productivity: By balancing workload and focusing on the right activities, salespeople will be able to achieve more in less time.

  4. Enhanced problem-solving skills: Salespeople will learn how to identify customer issues and offer solutions that are tailored to their needs.

  5. Greater clarity and alignment: Through better communication and coaching, salespeople will gain a clearer understanding of their organization's goals and how to achieve them.

  6. Enhanced teamwork: Collaborative selling requires a team-based approach, leading to improved collaboration and greater overall success.

  7. Better customer experience: By focusing on what actually works and avoiding outdated sales techniques, salespeople will provide a more positive experience for their customers.

  8. Increased sales revenue: By implementing a collaborative selling approach, salespeople will be able to increase sales revenue and grow their customer base.

  9. Reduced stress and burnout: By balancing workload and focusing on the right activities, salespeople will experience less stress and burnout, resulting in greater job satisfaction.

  10. Improved overall performance: By addressing the challenges of the modern sales landscape, salespeople will develop the skills and mindset necessary to succeed in a rapidly evolving market.

  11. Stronger negotiation skills: Collaborative selling emphasizes a win-win approach to negotiation, resulting in stronger and more successful deals.

  12. Better customer understanding: By focusing on the world of the customer and their unique needs, salespeople will gain a deeper understanding of their customers and how to meet their needs effectively.

  13. Increased sales confidence: Through better preparation and a focus on what actually works, salespeople will feel more confident in their sales approach and their ability to achieve results.

  14. Improved sales forecasting: By focusing on the right activities and developing a process-driven approach, salespeople will be better equipped to forecast and plan for future sales success.

  15. Enhanced adaptability: Collaborative selling requires a willingness to adapt to changing market conditions and customer needs, leading to a more agile and successful sales approach.

Selling has evolved

Chronology of sales focus

‘50s – Process

‘60s – Personality

’70s – Benefits

‘80s – Closing

‘90s – Needs

‘00s – Value

‘10s – ‘Sales Stature’

’20s – Collaboration

Today’s success is based on being:

  • More focused effective selling activity
  • More modern in approach and technique
  • More aligned to customer and own goals

The world of sales has changed

Evolution and revolution has led to some common modern sales challenges

‘Busy Busy Busy

– results in wasted opportunities, is tiring and stressful and focuses on the wrong activities to deliver results

‘Olde Worlde

 – is when salespeople are too self-centred, too technical or use bad techniques

‘Muddled Mindset’

 – can happen at organisation, management and individual level; confusion leads to frustration and wasted effort

How do these affect you? 

Without addressing these you will get left behind by those that do understand and take action

Am I modern?

You can change

Counter  ‘Busy Busy Busy’ by become more effective.

  • Prepare to make the most of opportunities
  • Plan to balance work to reduce stress 
  • Process to focus on the right activity

Counter ‘Olde Worlde’ by getting up to date.

  • Flip attention to the world of the customer
  • Follow an approach that identifies issues 
  • Focus on things that actually work 

Counter ‘Muddled Mindset’ by creating better alignment through

  • Clarity within the organisation
  • Coaching by management
  • Confirmation individuals approach adds value

You can be part of the movement using modern thinking, tools and technology to make a difference in sales and be proud to move the profession forward 

Is this for you?

Designed by professionals for professionals

Over the last 22 years Brindis Founder Fred Copestake has traveled round the world 14 times visiting 36 countries and working with over 10,000 salespeople

He has taken the things that really make a difference in modern selling and put them in his book 'Selling Through Partnering Skills’.

These ideas form the basis of work with sales professionals involved in complex B2B sales to develop their approach and ensure it is up to date and has maximum impact.

He believes that people can get better through learning and sharing, and that with better collaboration we can really make a difference.


Our mission is to make selling better which is why we offer training that is FREE to attend


Check out dates for then next LIVE sessions presented online

Book Now

We support B1G1 giving projects

For everyone who attends the webinar we will make training available for someone in a less privileged position 

Imagine if you could change lives every day just by doing what you do…