About Brindis
Brindis is a dynamic sales performance consultancy specialising in collaborative selling strategies. Founded in 2004 and headquartered in Nottingham, Nottinghamshire, UK, Brindis is committed to transforming sales approaches to achieve greater effectiveness and alignment with customer needs.
Our Mission
At Brindis, our mission is to enable sales professionals and organisations by providing innovative training, coaching, and strategic consulting services. We focus on modernising sales techniques, enhancing customer relationships, and driving sustainable growth through a collaborative approach.
Services Offered
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Training & Coaching: We offer personalised training programs and coaching sessions designed to enhance sales skills, improve negotiation tactics, and foster value-based selling.
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Sales Process Optimisation: We assist in mapping and refining sales processes, developing competence frameworks, and aligning strategies with organisational goals.
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Strategic Consulting: We provide expert consulting services in key account management, channel management, and sales management to help businesses navigate complex sales landscapes.
Global Presence
While based in the UK, Brindis has the capability to deliver training and consultancy services all over the world. Our expertise is available across various regions, with tailored solutions that take into account the specific needs and nuances of local markets.
Why Choose Brindis?
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Expertise: Our team comprises seasoned professionals with a deep understanding of sales dynamics across various industries.
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Tailored Solutions: We recognise that each business is unique; hence, we customise our services to align with your specific challenges and objectives.
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Proven Methodology: Our collaborative selling approach has a track record of enhancing sales performance, building stronger customer relationships, and driving measurable results.
Contact Us
To learn more about how Brindis can transform your sales strategy email [email protected] or book a free call

Founder
Fred Copestake, the founder of Brindis, brings over 22 years of experience in sales and consultancy. Throughout his career, Fred has travelled the globe 14 times, visiting 37 countries and working with over 10,000 sales professionals.
Fred has distilled the most impactful principles of modern selling into his book Selling Through Partnering Skills, which serves as the foundation for his work with sales teams involved in complex B2B sales. His approach is designed to help professionals evolve their strategies to stay relevant, effective, and impactful.
A firm believer in the power of learning and collaboration, Fred is passionate about helping individuals improve through shared knowledge. He believes that with better collaboration, we can create meaningful, lasting change in the world of sales.
In addition to Selling Through Partnering Skills, Fred has authored two other books, Hybrid Selling and Ethical Selling, further cementing his commitment to advancing ethical, modern, and hybrid sales practices.