Skinny Summer Sales Sprint

6 week stripped back B2B sales success

Live training to drive results FAST!

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Lean learning; real earning

Set up for success for the rest of 2025 and beyond

6 weeks of intense results focused training

Implement the thinking will real life opportunities

The fastest way to learn about Collaborative Selling... in form that pays for itself

Secure a place for just £250 (+VAT)

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What’s included?

Suitable for individuals and teams, this has been developed to drive learning and activity that wins business in REAL TIME

Spread over six weeks there is time to take the ideas and apply them with REAL CUSTOMERS:

Sessions are live streamed for maximum impact and interaction for REAL RESULTS

- 6 LIVE training sessions

Plus

- Access to Collaborative Selling Blueprint digital resources

- VALUE Canvas (opportunity management tool)

- Collaborative Selling Scorecard

- PQ Self Audit

- Access to Sales Today podcast special episodes

- Product or Problem Quiz

- 101 B2B Sales Tactics Book

- Access to Brindis Bots (AI assistants)

- B1G1 'performance' donations

Why 'Skinny?'

Because it is the most stripped back version of training we deliver

Each of the LIVE sessions is just 1 hour

Enough to cover the main topics

Enough to give direction

Enough to make a difference

(More detailed training and tools are available in the supporting materials)

Course Overview

Week 1 - Collaborate

Growth mindset
Evolution of sales
Characteristics of a modern salesperson
Introduction to PQ (Partnering Skills)

Week 2 - Validate

Account portfolio management
Qualification and ICP
Developing value propositions
Finding new business

Week 3 - Align

Understanding DMU's
Opportunity planning
Selling value
Social Selling

Week 4 - Leverage

Preparing for action
Managing meetings
Advanced questioning
Virtual Selling

Week 5 - Underpin

Writing proposals
Delivering presentations
Using mutual action plans
Digital sales rooms

Week 6 - Evolve

Closing
Negotiating
Delivering outcomes
Building relationships

Grab the opportunity NOW

Every Friday 9am (UK Time) for 6 weeks

Sprint starts 1st August 2025

Limited number of spaces

Special price of £250 (+ VAT)

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Module outcomes

All sessions are designed to drive real life sales activity based on the VALUE Framework

Prepare to collaborate

Validate

Align

Leverage

Underpin

Evolve

Selling has evolved

Chronology of sales focus

‘50s – Process

‘60s – Personality

’70s – Benefits

‘80s – Closing

‘90s – Needs

‘00s – Value

‘10s – ‘Sales Stature’

’20s – Collaboration

Today’s success is based on being:

More focused and effective in selling activity
More modern in approach and technique
More aligned to own, organisational and customer goals

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The world of sales has changed

Evolution and revolution has led to some common modern sales challenges

‘Busy Busy Busy’

– this is being ineffective. It results in wasted opportunities, is tiring and stressful and means the focus is on the wrong activities to deliver results

‘Olde Worlde’

– this is being old fashioned. It is when salespeople are too self-centred rather than customer focused, too technical in their approach or use bad techniques better suited to a bygone era of selling

‘Muddled Mindset’

– this is being misaligned. It can happen at organisation, management and individual level and means that the confusion leads to frustration and wasted effort

Do these affect you?

Without addressing these individuals and organisations will get left behind by those that do understand and act now

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You can change

Counter ‘Busy Busy Busy’ by become more effective.

Prepare to make the most of opportunities
Plan to balance work to reduce stress
Process to focus on the right activity

Counter ‘Olde Worlde’ by getting up to date.

Flip attention to the world of the customer
Follow an approach that identifies issues rather than forces a solution
Focus on things that actually work rather than old school tricks

Counter ‘Muddled Mindset’ by creating better alignment through

Clarity within the organisation
Coaching by management
Confirming for individuals that their approach is consistent with top performance

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Collaborative Selling Sprint is built around the VALUE Framework

Validate - Right opportunities

Align - Right research

Leverage - Right conversations

Underpin - Right solutions

Evolve - Right outcomes

Designed by professionals for professionals

Fred Copestake is founder of Brindis

Over the last 24 years he has travelled round the world 14 times visiting 38 countries working with 10,000 salespeople

Using this to understand the challenges salespeople face he has taken what makes a difference in modern selling and explored this in his book 'Selling Through Partnering Skills’.

These ideas form the basis of his work with sales professionals involved in complex B2B sales to develop their approach and ensure it is up to date and has maximum impact.

Aware of the unprecedented speed of change in the world of sales in his second book 'Hybrid Selling' he addressed how salespeople can adapt and evolve their approach to avoid becoming irrelevant. This quickly went to number one on Amazon after it’s launch.

Fred's third book is 'Ethical Selling' and he is host of the popular Sales Today podcast

When Fred is not delivering training to UK or international clients, he can be found enjoying rugby, cricket and time with his wife.

Brindis is a specialist sales performance consultancy run by consultants for clients.

By having direct interaction with stakeholders we are better able to deliver required outcomes more effectively.

We are all about ‘performance enhancement’ for the people we work with and all over the world Brindis has worked with clients to improve the results of both individuals and teams.

The premise is simple, ‘if you always do what you’ve always done, you always get what you’ve always got’.

By identifying the things to change to achieve maximum impact Brindis can help deliver the outcomes desired by sales people, managers and the organisation in general.

Change by chance or chance by change?