The Collaborative Selling

90-Day Activator

 

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Build a Modern Sales System That Actually Works

 

Most sales training fills your head with information.
This one helps you build a working system in 90 days — step by step, with clear actions, tools, and accountability.

“Information’s fine. Implementation changes everything.”

Who This Is For

 

This 90 day activator is for:

 

Sales professionals and technical experts who want to sell without feeling pushy

 

Consultants and account managers who need to deepen relationships and win trust

 

Business owners who want a simple, repeatable sales system that delivers results

 

If you’ve ever thought “I know what to do, I just don’t have a system that sticks,” this course is for you.

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What You'll Build in 90 Days

 

The VALUE Framework gives you a complete blueprint for selling in a modern, ethical, and collaborative way.

Each 15-day phase walks you through one key part of the process — with real actions to complete, not theory to memorise.

V – Validate: Do the Right Things

Learn to identify which opportunities are truly worth pursuing.
Use the Decision Lens to focus your effort where it counts.

A – Align: Do the Right Research

Build customer understanding that cuts through the noise.
Use the Insight Triangle to connect relevance, relationships, and reason.

L – Leverage: Have the Right Conversations

Ask better questions, lead smarter meetings, and help buyers think clearly.
Climb the Conversation Ladder and build trust through curiosity.

U – Underpin: Create the Right Solutions

Turn insight into strong, tailored proposals that sell themselves.
Cross the Solution Bridge with clarity, confidence, and proof.

E – Evolve: Deliver the Right Outcomes

Make sales sustainable by turning delivery into long-term growth.
Keep customers coming back through the Partnership Loop.

By the end of 90 days, you won’t just understand the system - you’ll be using it every day.

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What You Get

Collaborative Selling Activator

  1. Introduction

    3 lessons
    1. Welcome and Intro
    2. Learning
    3. 90 Day Activation

  2. Resources

    0 lessons

  3. Validate

    5 lessons
    1. Introducing VALUE Framework
    2. Traditional qualification
    3. Geese, Fish, Goats and Bees
    4. Buying psychology (UCL)
    5. Introduction to Value Proposition

  4. Align

    6 lessons
    1. Refining the Value Proposition
    2. Messaging
    3. Can't say it
    4. Preparation (basics)
    5. Opportunity Management
    6. Mapping the DMU (Decision Making Unit)

  5. Leverage

    10 lessons
    1. Prepare your first words
    2. Meeting Structure (AIDA)
    3. Questioning Skills (Basic tools)
    4. Examples of High Gains questions
    5. Questions!
    6. Communication Ratio
    7. Walk a mile in their shoes...
    8. Benefit Selling (FAB)
    9. Closing skills
    10. Personality Styles

  6. Underpin

    6 lessons
    1. BME Structure
    2. Ideas for Opening
    3. Getting and Holding Attention
    4. Dealing with FUD Factors
    5. Storytelling
    6. Hero's Journey

  7. Evolve

    4 lessons
    1. Closing
    2. Objection Handling
    3. Negotiation
    4. Keeping in touch (STAIRS)

  8. 90 Day Activation

    46 lessons

    1. 90 Day Guide

    2. 90 Day Workbook

    3. Days 1–15: Building the Right Mindset

      1. Evolution of Sales
      2. Partnering Skills (PQ)
      3. The VALUE Framework
      4. ACTIONS: Days 1–15 — Building the Right Mindset

    4. Days 16–30: Align – Doing the Right Research

      1. Preview
      2. The Power of Planning
      3. Building Your Account Plan
      4. Understanding Change Drivers
      5. Solving the Mystery of Customer Value
      6. Using AI and Research Tools
      7. Adding a Human Touch
      8. Tools and Resources
      9. Reflection: Days 16-30
      10. ACTIONS: Days 16–30: Align – Doing the Right Research

    5. Days 31–45: Leverage – Having the Right Conversations

      1. Preview
      2. The Salesperson as Sense-Maker
      3. From Insight to Conversation
      4. The Power of Questions
      5. The AIDA Meeting Structure
      6. The Ethical Close
      7. Structuring Conversations for Success
      8. Building Trust Through Communication
      9. Reflection: Days 31-45
      10. ACTIONS: Days 31–45: Leverage – Having the Right Conversations

    6. Days 46–60: Underpin – Creating the Right Solutions

      1. Preview
      2. From Conversation to Proposal
      3. Proposal vs. Quote
      4. A Proven Proposal Framework
      5. Presentations that Work
      6. The Art of Storytelling
      7. Tools for Bringing Proposals to Life
      8. Reflection: Days 46-60
      9. ACTIONS: Days 46–60: Underpin – Creating the Right Solutions

    7. Days 61–90: Evolve – Delivering the Right Outcomes

      1. Preview
      2. From Sale to Success
      3. Moving Beyond the QBR
      4. QBRs are a Waste of Time (book extract)
      5. The Power of Reflection and Review
      6. Keeping the Relationship Alive
      7. Using STAIRS to Keep in Touch
      8. Building Partnership Momentum
      9. Continuous Improvement
      10. Review and Refocus
      11. ACTIONS: Days 61–90: Evolve – Delivering the Right Outcomes

    8. 90 Day Activation Final Thoughts

      1. A Way of Thinking
      2. Implementation Beats Information

    9. Email Activators

  9. 15 x 15 Rapid Refreshers

    0 lessons

  10. Partnering Skills (PQ)

    1 lesson
    1. Introduction to Partnering Skills

  11. Evolution of Sales

    1 lesson
    1. Evolution of Sales

  12. BONUS: Introduction to Ethical Selling

    8 lessons
    1. What is ethical selling?
    2. The ETHICAL Model
    3. Empathetic Communication
    4. Transparency and Integrity
    5. Holistic Value-Centric Approach
    6. Informed Decision-Making
    7. Collaborative Relationship Building
    8. Adaptive Negotiation
 

Fred Copestake

 

Over the last 22 years, Brindis Founder Fred Copestake has travelled around the world 14 times, visiting 36 countries and working with more than 10,000 salespeople.

He distilled what really makes a difference in modern selling into his first book, Selling Through Partnering Skills, which has become the foundation of his work with sales professionals in complex B2B environments. His focus is on helping them develop approaches that are up to date, relevant, and impactful.

Fred believes that people grow through learning and sharing, and that with stronger collaboration we can make a real difference. This belief runs through all his work and writing.

His second book, Hybrid Selling, was written in response to the speed of change reshaping the sales world, with the aim of helping salespeople future-proof their careers by doing the right things to stay relevant.

Most recently, Fred published Ethical Selling, which challenges sales professionals to build long-term success through integrity, trust, and customer-first practices.

Fred’s ambition is simple but powerful:
Good people, doing good things, in a good way.

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Join the 90 Day Activator

  

That’s 90 days of guided implementation, with every tool and visual framework you need to build your system.
No fluff. Just structure, clarity, and action.

Price: ÂŁ250 (one-time payment)

Start Date: Immediate access on enrolment.
You’ll receive your first module and workbook straight away.

One Single Payment

ÂŁ250

 What Happens Next

  • Click Start Now

  • Get instant access 

  • Start receiving your weekly action and accountability emails

  • Build your system, step by step, over 90 days

 

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Questions People Often Ask

 

“This isn’t another course you’ll forget about.


It’s a system you’ll use for the rest of your sales career.

 

You’ll sell more - because you’ll sell better.”