Book Implementation Call

Find Your Story

18 Pillars of Sustainable Design

  1. Embodied carbon
  2. Durability
  3. Functional efficiency
  4. Minimisation
  5. Weight reduction
  6. Integration
  7. Reliability
  8. Recycled content
  9. Non-hazardous materials
  10. Design for assembly
  11. Packaging
  12. Transport
  13. Design for disassembly
  14. Maintainability
  15. Repairability
  16. Upgradeability
  17. Reuse
  18. Recyclability

5 Mega Trends

 

Digitisation

Electrification

Clean tech

Product as a Service

Additive manufacturing

Link to Sales Process

VALUE Framework

Validate - right opportunities

ICP

Value proposition

Message

Align - right research

Account plan

Change drivers

Customer value

Leverage - right conversations

Insight

Questions

Meeting structure

Underpin - right solutions 

Proposal

Presentation

Storytelling

Evolve - right outcomes

Outcome enablement 

Reviews

Relationship building

Special Offer

Faster results 

Sustainable Engineering + Brindis

Stories + Process

Ed/Ad Combo + Easy as ABC

£1500 + £2500  

£3000

Book call to discuss

Meet Your Hosts

Fred Copestake

Fred is founder of Brindis a specialist sales training consultancy.

Over the last 24 years he has travelled round the world 14 times visiting 37 countries and worked with over 10,000 salespeople.

From this experience he recognised what makes a difference to be successful in sales today and outlined this in his first book 'Selling Through Partnering Skills’ 

As selling continues to change at pace and sales professionals need to keep in touch with the latest trends to stay relevant he wrote his second book ‘Hybrid Selling’.

His latest is 'Ethical Selling' was published in November 2024 

He is host of the ‘Sales Today’ podcast

Good people doing good things in a good way

Jonathan Barret

 

After studying 3D Product Design, Jonathan’s engineering and design career began in the special purpose machine sector, including R&D, design and manufacture of high-speed automation and robotics systems.

Following this, he started writing about engineering innovation and over 35 years, has edited leading technology magazines across the UK, Europe and North America.

Regarding sustainability, following a carbon audit of his own software business, Jonathan partnered with the University of Kent to explore the subject of sustainable product design. Some 800 interviews later, he has developed a blueprint to help OEMs transition to a sustainable, circular economy: profitably.

To share this information, he has developed a novel, green-coded content marketing platform offering a world class, A+ rated, 0.06g carbon per visit.

Rewarding manufacturers for their investment in a sustainable future

Donation


We support B1G1 giving projects

For every participant we will make a donation do that a less privileged person can also learn 

Imagine if you could change lives every day just by doing what you do…