Find Your Story

18 Pillars of Sustainable Design
- Embodied carbon
- Durability
- Functional efficiency
- Minimisation
- Weight reduction
- Integration
- Reliability
- Recycled content
- Non-hazardous materials
- Design for assembly
- Packaging
- Transport
- Design for disassembly
- Maintainability
- Repairability
- Upgradeability
- Reuse
- Recyclability
5 Mega Trends
Digitisation
Electrification
Clean tech
Product as a Service
Additive manufacturing
Link to Sales Process

VALUE Framework
Validate - right opportunities
ICP
Value proposition
Message
Align - right research
Account plan
Change drivers
Customer value
Leverage - right conversations
Insight
Questions
Meeting structure
Underpin - right solutions
Proposal
Presentation
Storytelling
Evolve - right outcomes
Outcome enablement
Reviews
Relationship building
Special Offer

Faster results
Sustainable Engineering + Brindis
Stories + Process
Ed/Ad Combo + Easy as ABC
£1500 + £2500
£3000
Meet Your Hosts


Fred Copestake
Fred is founder of Brindis a specialist sales training consultancy.
Over the last 24 years he has travelled round the world 14 times visiting 37 countries and worked with over 10,000 salespeople.
From this experience he recognised what makes a difference to be successful in sales today and outlined this in his first book 'Selling Through Partnering Skills’
As selling continues to change at pace and sales professionals need to keep in touch with the latest trends to stay relevant he wrote his second book ‘Hybrid Selling’.
His latest is 'Ethical Selling' was published in November 2024
He is host of the ‘Sales Today’ podcast
Good people doing good things in a good way
Jonathan Barret
After studying 3D Product Design, Jonathan’s engineering and design career began in the special purpose machine sector, including R&D, design and manufacture of high-speed automation and robotics systems.
Following this, he started writing about engineering innovation and over 35 years, has edited leading technology magazines across the UK, Europe and North America.
Regarding sustainability, following a carbon audit of his own software business, Jonathan partnered with the University of Kent to explore the subject of sustainable product design. Some 800 interviews later, he has developed a blueprint to help OEMs transition to a sustainable, circular economy: profitably.
To share this information, he has developed a novel, green-coded content marketing platform offering a world class, A+ rated, 0.06g carbon per visit.
Rewarding manufacturers for their investment in a sustainable future