How to modernise your sales without losing the human touch
with Fred Copestake Author of Selling Through Partnering Skills and Hybrid Selling
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The year to make more meaningful connection... and stay relevant
Best-selling author and experienced sales trainer, Fred Copestake, will share practical insights into his approach for B2B salespeople to ensure they stay relevant and valuable.
This keynote is brand new and addresses the top three challenges that many salespeople have based on what Fred has identified from working with clients all over the world.
Many salespeople struggle to adapt their approach to one that is effective today. As a result, they are running a risk of becoming irrelevant to their customers.
Fred answers the questions:
- Why are so many salespeople tired and stressed?
- Why are so many sales backwards and boring for customers?
- Why do organisations confuse salespeople badly?
You will benefit if:
- You are involved in B2B sales and find your approach isn’t working as well as used to
- You feel like you are wasting opportunities that should be won
- You use a highly technical approach to selling that doesn’t always wow customers
- You are frustrated that you can’t keep customers engaged through the process
- You are fed up with always having to discount to win business
- You want peace of mind that your sales plan will work
- You are frightened that the pace of change in the world of sales is too fast
- You are concerned your competitors are doing something different but don't know what
Everyone will be given access to a tool that provides a report on the state of your sales compared to an effective modern approach
You can be part of the movement using modern thinking, tools and technology to make a difference in sales and be proud to move the profession forward
Designed by professionals for professionals
What’s included?
The keynote will cover
- Raising awareness of today's sales challenges
- Understanding of evolution of sales and modern best practice
- Introduction to Partnering Skills (PQ)
- A framework for aligning YOUR sales approach
- Success stories using this way of working
PLUS
- Access to Collaborative Selling scorecard
- Copy of Selling Through Partnering Skills book
- Special gift to drive personal effectiveness
- B1G1 donation on your behalf
Fred Copestake is Founder of Brindis, a sales training consultancy
Over the last 22 years he has travelled round the world 14 times visiting 36 countries working with 10,000 salespeople
Using this to understand the challenges salespeople face he has taken what really makes a difference in modern selling and used these in his book 'Selling Through Partnering Skills’.
These ideas form the basis of his work with sales professionals involved in complex B2B sales to develop their approach and ensure it is up to date and has maximum impact.
Aware of the unprecedented speed of change in the world of sales in his second book 'Hybrid Selling' he addressed how salespeople can adapt and evolve their approach to avoid becoming irrelevant. This quickly went to number one on Amazon after it’s launch.
He has a strong belief that people can get better through learning and sharing, and that with better collaboration we can all really make a difference.
Fred's view is that selling should be about
"Good people doing good things in a good way"
He shares ideas how in this keynote packed with practical advice
Josef Gross, MBA
"A great session with fantastic energy, 'in the flow' instantly"
Rob Turley
"This has been helpful because you really defined the before and after of the marketplace and how sales has evolved"
Sharon Sprenger
"Absolutely LOVED this session - always good to learn and stay top of new trends. Time goes by so fast when you are having fun. PQ = The BEST!!"
Martin John
"I loved this session as it gives an up to date overview of how sales should be. Coming from the Procurement world I can say that if more salespeople thought and acted like this they would be more successful"
Julie Schack Petersen
"You really got me thinking about my processes, and while I know I am having issues, you managed to phrase them, so that I can actually start looking at dealing with them. I have some work to do to structure my head and then my actions, but I am looking to keep learning"
Mark Bangs
“Fred's approach to Selling Through Partnering Skills and Collaborative Selling align closely with what I see working in modern B2B sales. I recently attended one of Fred's sessions and highly recommend him. Whether it's one of his webinars, a 121 conversation, or hiring him, Fred is truly a gem.”
We support B1G1 giving projects
For everyone who attends the keynote we will make training available for someone in a less privileged position
Imagine if you could change lives every day just by doing what you do…
