Look for a steep learning curve

Meet Your Hosts

Fred Copestake

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Fred is founder of Brindis a specialist sales training consultancy.

Over the last 24 years he has travelled round the world 14 times visiting 38 countries and worked with over 10,000 salespeople.

From this experience he recognised what makes a difference to be successful in sales today and outlined this in his first book 'Selling Through Partnering Skills’ 

As selling continues to change at pace and sales professionals need to keep in touch with the latest trends to stay relevant he wrote his second book ‘Hybrid Selling’.

His latest is 'Ethical Selling' was published in November 2024 and he is host of the ‘Sales Today’ podcast

Good people doing good things in a good way

Jimmy Armitage

Jimmy has helped grow private businesses since 2005, working across a range of industries - from startups to a £40B company.

Recent successes include scaling a food business from £1M to £10M in three years and a startup from £0 to £25M in four.

He’s seen firsthand that the key difference in business success is building high-performing teams.

Having played for England Rugby U18, he learned early on how much the right team matters.

That experience, combined with his business background, led him to create Wavelength - a way to help ambitious leaders recruit the right people and stop letting hiring slow them down.

People. Performance. Outcome