Collaborative Selling

Special Masterclass

Guide to B2B sales success in 2024

Live training with actionable ideas

Session Overview


Identify and adapt to modern challenges

Spot 'evolutionary' mistakes and make adjustments

Learn to 'think like a partner'

Use a framework to define the right sales activities

Profile and map the best opportunities

Deploy AI to be better prepared than ever before


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The Deal


Whats included


Three hour LIVE Masterclass 


Collaborative Selling Scorecard 

PQ - Partnering Skills Self Audit 

Extended trial with AI Sales Coach (Fred x Rocky.AI)

Copy of Selling Through Partnering Skills

Donation made to B1G1 on your behalf


PLUS Access to Collaborative Selling Blueprint digital training (worth £150)



Special offer price


 £150 +VAT per person


(Yes, you basically get the Blueprint for FREE!)  


Time and date


Tuesday 19th December


09.00 - 12.00 (UK) 


Maximum 20 participants 


Recording will be made available to all participants afterwards to check action points*

*(Expect to receive at least 101 useable ideas in 180 minutes) 



Book me in!

Session detail

All parts are chosen to drive personal reflection and real life sales activity 

I want to apply this in 2024

Selling has evolved

Chronology of sales focus

‘50s – Process

‘60s – Personality

’70s – Benefits

‘80s – Closing

‘90s – Needs

‘00s – Value

‘10s – ‘Sales Stature’

’20s – Collaboration

Today’s success is based on being:

  • More focused and effective in selling activity
  • More modern in approach and technique
  • More aligned to own, organisational and customer goals

The world of sales has changed

Evolution and revolution has led to some common modern sales challenges

‘Busy Busy Busy

– this is being ineffective. It results in wasted opportunities, is tiring and stressful and means the focus is on the wrong activities to deliver results

‘Olde Worlde

 – this is being old fashioned. It is when salespeople are too self-centred rather than customer focused, too technical in their approach or use bad techniques better suited to a bygone era of selling

‘Muddled Mindset’

 – this is being misaligned. It can happen at organisation, management and individual level and means that the confusion leads to frustration and wasted effort

You can change

Counter  ‘Busy Busy Busy’ by become more effective.

  • Prepare to make the most of opportunities
  • Plan to balance work to reduce stress 
  • Process to focus on the right activity

Counter ‘Olde Worlde’ by getting up to date.

  • Flip attention to the world of the customer
  • Follow an approach that identifies issues rather than forces a solution
  • Focus on things that actually work rather than old school tricks

Counter ‘Muddled Mindset’ by creating better alignment through

  • Clarity within the organisation
  • Coaching by management
  • Confirming for individuals that their approach is consistent with top performance

You can be part of the movement using modern thinking, tools and technology to make a difference in sales and be proud to move the profession forward in the modern era

Collaborative Selling is built around the VALUE Framework

Validate - How to check fit for doing business 

Align - How we can work together 

Leverage - How to make a sales approach

Underpin - How to present, prove and agree

Evolve - How to develop the business 

Use Partnering Skills (PQ) to develop a collaborative mindset

Ability to trust. Do you give people your trust, or do they have to earn it? 

Comfort with change. Are you comfortable changing not just the status quo, but your own status quo?

Comfort with interdependence. Can you allow your partners to accomplish their assigned activities, even if they don’t do it the way you would?

Self-disclosure and feedback. Can you easily disclose and articulate your needs, as well as express your appreciation or disappointment?

Win-win orientation. Do you employ a problem-solving approach that creates wins all concerned?

Future orientation. Do you look to the future rather than the past in evaluating your business relationships?

Designed by professionals for professionals

Over the last 22 years Brindis Founder Fred Copestake has traveled round the world 14 times visiting 36 countries and working with over 10,000 salespeople

He has taken some of the things that really make a difference in modern selling and put these in my book 'Selling Through Partnering Skills’.

These ideas form the basis of work with sales professionals involved in complex B2B sales to develop their approach and ensure it is up to date and has maximum impact.

He believes that people can get better through learning and sharing, and that with better collaboration we can really make a difference

‘Selling Through Partnering Skills’ looks at the evolving world of sales and sets out what people need to do to refine their approach.

It explores how they can take it to the next level through understanding partnering intelligence (PQ) and using the innovative VALUE Framework. Classic, Consultative, Value Based and Enterprise selling are all considered using existing and more modern thinking, together with advice on practical application of the most relevant techniques.

Put simply, it helps individuals and businesses improve how they sell in the modern sales environment so they will achieve better results.

Brindis is a specialist sales performance consultancy run by consultants for clients.

By having direct interaction with stakeholders we are better able to deliver required outcomes more effectively.

We are all about ‘performance enhancement’ for the people we work with and all over the world Brindis has worked with clients to improve the results of both individuals and teams.

The premise is simple, ‘if you always do what you’ve always done, you always get what you’ve always got’.

By identifying the things to change to achieve maximum impact Brindis can help deliver the outcomes desired by sales people, managers and the organisation in general.

We support B1G1 giving projects

For every participant we will make a donation do that a less privileged person can also learn 

Imagine if you could change lives every day just by doing what you do…