Your competitor activity
Feb 29, 2024
"What are my competitors doing?"
A reasonable thing to consider
Perhaps one we dwell on too much
But lets think about it anyway
🟠 Orange Hat Thinking 🟠
Lets approach this from the way they sell
In basic terms your competitors are doing one of two things
1. The same as you
2. Preparing to blow you out of the water
Lets break those down
🔶 Same as you
There are ways your industry works
Everyone does the same thing
Customers expect and receive a certain way of working
Nobody is changing
Life is getting harder
- Status quo -
🔶 Preparing an offensive
They see the industry approach is stale
They want to do things differently
They recognise customers can enjoy a better buying experience
They see the value of making these changes
They are about to enjoy competitive advantage
- Carpe diem -
🧡 'They' could be YOU 🧡
The changes required are often quite subtle
Things most salespeople can apply straight away
An 'aggregation of marginal gains'
Easy to apply
Low risk
High reward
Those acting NOW will benefit
What is stopping you?
Are you ready to increase your sales?
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