Your competitor activity

Feb 29, 2024

"What are my competitors doing?"

A reasonable thing to consider

Perhaps one we dwell on too much

But lets think about it anyway

๐ŸŸ  Orange Hat Thinking ๐ŸŸ 

Lets approach this from the way they sell

In basic terms your competitors are doing one of two things 

1. The same as you

2. Preparing to blow you out of the water 

Lets break those down 

๐Ÿ”ถ Same as you

There are ways your industry works

Everyone does the same thing 

Customers expect and receive a certain way of working

Nobody is changing
Life is getting harder

- Status quo -

๐Ÿ”ถ Preparing an offensive

They see the industry approach is stale

They want to do things differently

They recognise customers can enjoy a better buying experience

They see the value of making these changes
They are about to enjoy competitive advantage

- Carpe diem -

๐Ÿงก 'They' could be YOU ๐Ÿงก

The changes required are often quite subtle 

Things most salespeople can apply straight away

An 'aggregation of marginal gains'

Easy to apply

Low risk 

High reward

Those acting NOW will benefit 

What is stopping you?

Are you ready to increase your sales?

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