You will... won't you?

Why won't some people adopt an ethical selling approach?

The Goldilocks Dilemma

They'll think it's

- too hard

or

- too soft

But it can be

- just right

Everybody wins

🧡 Customer

- Gets their outcomes

🧡 Company

- Achieves their results

🧡 Conscience

- Keeps their integrity

How can we achieve this?

🟠 Orange hat thinking 🟠

The key to success is by applying the ETHICAL Model

🔶 Empathetic Communication:

- Engaging in active dialogue to understand customer needs and wants.

🔶 Transparency and Integrity:

- Operating with honesty and clarity, providing accurate information.

🔶 Holistic Value-Centric Approach:

- Prioritising a way of working that focuses on customer value and desired outcomes.

🔶 Informed Decision-Making:

- Ensuring customers can make decisions with the right information, respecting their autonomy.

🔶 Collaborative Relationship Building:

- Thinking like a partner to build deeper and long-lasting customer relationships.

🔶 Adaptive Negotiation:

- Approaching negotiations ethically and using flexibility to for win-win outcomes.

🔶 Learning and Growth:

- Embracing continuous learning and developing a growth mindset to stay informed and improve.

This model is at the core of my new book Ethical Selling - How to win more business by doing the right thing'

It had also been adopted by the Institute of Ethical Selling

Can we make this way of working the norm?

It's been an exciting few weeks with

- Book launch
- Institute waitlist opening
- Riding on a double decker train