Why the hat?

What's with the orange hat?

It's a thing for sales sophisticates

Those that think about sales and how they can do a decent job

Otherwise known as...

🟠 Orange Hat Thinking 🟠

It based on a tool developed by Dr. Edward de Bono

The 'Six Thinking Hats' is a method used to amplify creativity by making sure that a broad variety of viewpoints and thinking styles are represented.

The six hats are:

⚪ White: the objective hat, which focuses on facts and logic

🔴 Red: the intuitive hat, focusing on emotion and instinct

⚫ Black: the cautious hat, used to predict negative outcomes

💛 Yellow: the optimistic hat, used to look for positive outcomes

🍏Green: the creative hat, where ideas are abundant and criticism spare

🔵 Blue: the hat of control, used for managing the process


One day I was having a bit of fun and referenced the 'one he hadn't written about' -

🟠 Orange: applied sales thinking


Essentially it's what I've used to write my three books

- Selling Through Partnering Skills'

- Hybrid Selling 

- Ethical Selling 

They explore how sales is evolving and what sophisticated salespeople can do to adapt to the way customers want to work

A natural progression 

Sophisticated doesn't mean complicated 

Think elegant, refined, attractive 

Think to set yourself apart 

Think this is for you?

('Ethical Selling - how to win more business by doing the right thing' is out Nov 20)