Trouble selling your product?
Apr 02, 2024
"Why don't people like my product?"
They probably do
Or would
But only when you present it right
Let's tackle this with..
🟠 Orange Hat Thinking 🟠
It's not necessarily about 'presentation' skills
(Though at a certain point these will help)
It's more about 'problem solving' skills
Does what you sell - product or service - help a customer solve a problem?
Issue, concern, struggle, annoyance, challenge
('Pain' if you must - but don't use that word in conversation)
That's what they will be interested in
That's what to talk about
That's what makes it about THEM
Work around this for
🔸Targeting
🔸Research
🔸Outreach
🔸Meetings
🔸Proposals
🔸Presentations
🔸Reviews
🔸Social media
🔸Promotions
A big chunk of your activity should be about the customer
Eventually you'll get to flaunt your stuff
Don't be fooled with the stats that customers are looking to solve their problems so need to stumble across your product/service
They need someone who understands their problems and can help them get sorted
Show that you can do that
Highlight things they might not even be aware of
They'll be interested in talking to you then
And ultimately maybe even seeing your product
Problem > product
Insight not website
What or who do you spend most time talking about?
Are you ready to increase your sales?
The Collaborative Selling Scorecard has been designed to show sales professionals their blind spots and provide instant, actionable steps on how to improve
It’s free and only takes 5 minutes
