Stop customer ghosting

"Why has my customer disappeared?”

Oh no… the dreaded ‘ghosting’

They were initially interested but now no response

Let’s have a think about making that less likely using

🟠 Orange hat thinking 🟠

To avoid ghosting during the sales/buying process

🔸Maintain open and consistent communication

🔸Follow up regularly providing valuable and relevant information

🔸Mix up the channels - emails, phone calls, social media

🔸Ask for feedback

🔸Respect their time – keep comms concise (and don’t be ‘needy')

🔸Know when to let go

At the beginning

🔸Qualify well (is it really an opportunity?)

🔸Set clear expectations about communication

🔸Lead with an interesting hypothesis to position yourself as useful

🔸 Properly understand their needs and concerns and respond accordingly

🔸Set next steps


🧡 Building a strong rapport and relationship can also help prevent ghosting by creating a sense of trust and mutual respect 🧡


Ultimately it is down to the value they perceive they are getting from you

YOU

Are you bringing something interesting to party?

Are you offering a new perspective?

Are you helping them to think?

If not they are probably sorting things out for themselves (or with someone else)

Make you sure you are adding value with all your interactions

Otherwise why would they talk to you

This isn't a customer problem...

... it's on you