Sell more ethically
May 24, 2024
Can we really sell more acting 'ethically'?
Short answer...
... yes!
It's what customers want
It's best practice
Let's explore using
🟠 Orange Hat Thinking 🟠
Understanding the components of Ethical Selling help us see how
Use the ETHICAL Framework to consider this
🔶 Empathetic Communication
- Engaging in active dialogue to understand customer needs and wants.
🔶 Transparency and Integrity
- Operating with honesty and clarity, providing accurate information.
🔶 Holistic Value-Centric Approach
- Prioritising a way of working that focuses on customer value and desired outcomes.
🔶 Informed Decision-Making
- Ensuring customers can make decisions with the right information, respecting their autonomy.
🔶 Collaborative Relationship Building
- Thinking like a partner to build deeper and long-lasting customer relationships.
🔶 Adaptive Negotiation
- Approaching negotiations ethically and using flexibility to for win-win outcomes.
🔶 Learning and Growth
- Embracing continuous learning and developing a growth mindset to stay informed and improve.
These components can be aligned to whatever sales methodology or approach you currently use
A 'principled power up'
I will share how in the my next free workshop
'Ethical Selling - Winning business by doing right'
Are you ready to increase your sales?
The Collaborative Selling Scorecard has been designed to show sales professionals their blind spots and provide instant, actionable steps on how to improve
It’s free and only takes 5 minutes
