Salespeople producing marketing material

"Should salespeople create marketing assets?"

First let's think about why then about how

🟠 Orange Hat Thinking 🟠


Why?

- Selling today is about helping buyers on their journey

- It's messy; not a logical process

- They can make better progress with interventions from your organisation

- These are provided by marketing and sales

- Whilst much of the sales contact may be live (synchronous) it can also be things to refer customers to (asynchronous)

- A modern salesperson is close to the customer and can produce effective material accordingly


How?

🔶 Personalized Video Messages

Record short, personalised video messages addressing specific customer needs or concerns
Use videos to provide quick demos, answer questions or offer a personal touch to interactions

🔶 Email Templates

Develop a set of email templates that address common customer queries, objections or follow-up messages
Customise these templates based on individual customer interactions

🔶 FAQ Document

Create a simple FAQ document based on the questions you frequently receive
Share this document with customers to empower them with quick answers and solutions

🔶 Quick Tip Sheets

Prepare one-pagers or tip sheets that using product effectively
Easily shared and serve as handy references for customers

🔶 LinkedIn Content

Share relevant industry insights, tips, or success stories
Engage network by commenting on industry-related posts

🔶 Customer Testimonials

Request and compile short customer testimonials (written or video format)
Share with potential customers to build trust and credibility

🔶 Articles

Write short articles about industry trends, challenges or how your product addresses specific needs
Establishes yourself as an expert

🔶 Quick How-To Guides

Develop concise, step-by-step guides on common tasks or challenges
Help customers navigate your solution more effectively

🔶 Personalised Checklists

Create personalised checklists for customers based on their unique requirements
They serve as a quick reference guide during the buying process

🔶 Mutual Action Plans

Create a shared document outlining the steps and responsibilities for both you and the customer throughout the buying process
Include timelines, key milestones, and action items to show a collaborative approach to achieving shared goals

🔶 Proposals

Design an interactive proposal template that allows customers to easily navigate through key sections.
Include clickable links, images, and clear calls-to-action to enhance the overall user experience and engagement

🔶 Digital Sales Rooms

Establish a centralised hub for all relevant resources, including product brochures, case studies and demo videos
Share access with customers, providing a comprehensive repository of information to support their decision-making process.

🧡 Salespeople today need to do more than just talk 🧡