Sales training with your customers

How do you run sales training with your customers as guests?

You should be able to share learning with those you sell to

If you can't it's probably because it's 

- Boring
(product focused)

- Embarrassing
(old fashioned)

- Nonexistent
(say no more!)

Or your relationship isn't enough to ask

If those aren't barriers and you want to run a session together with customers here's a framework 

🔶 Hat swap - create a mindset to collaborate

- introduction to PQ/partnering skills

(understanding and using the 6 elements together)

🔶 Developing a Value Proposition

- 1. defining the value

(external drivers > challenges > solutions > KPIs)

- 2. building the proposition

(solution > strengths > proof > the 'essence')
 

🔶 Understanding buying journey

- from idea to implementation

(change - call-to-action - analysis - solution - RFQ -short list - negotiation)


🔶 Recognising key stakeholder roles

- Approvers, Deciders, Evaluators

(who does what and when)


🔶 Refining the message

- Communication 

(Right thing, right time, right person)

Use that to structure activity in a powerful session that stimulates thinking and brings people together

It's a simple enough process to follow but if you need a hand get in touch 

Create an opportunity to set yourself apart in the market 

Work with or sell to?

Your choice 

(Picture is of buyers and sellers about to embark on a collaborative journey together... it could be you)