Push out competitors

Customers are more selective who they talk to now... you might not make the cut

Easy way to push to the front of the queue?

Talk about problems 

(Theirs)

Not products

(Yours)

Why should salespeople focus on problems not products?

On with the hat to see why honing in on the problems your prospects face can transform your sales

🟠 Orange Hat Thinking 🟠 

Shifting from a product to problem-centric approach is now not just a choice... it's a must

Focusing on problems works because it leads to

🔶 Better conversations

Diving deep into the issues your prospects are grappling with opens the door to insightful and productive conversations. 

This dialogue can often reveal underlying needs and opportunities, allowing you to add greater value than your competitors.

🔶 Better solutions 

By focusing on problems, you unlock the ability to offer tailored solutions that precisely meet your prospects' needs. 

Remember, clients are more likely to invest in solutions that address their specific pain points, rather than generic product pitches.

🔶 Better relationships

When you prioritise understanding your prospect's unique challenges, you demonstrate genuine interest and empathy. 

This builds trust and positions you as a credible advisor, not just another salesperson pushing a product.

If you are ready to make the switch answer this - 

What core challenges do your audience face that you can help with?

The best salespeople today are sensemakers