Make ETHICAL practical not theoretical

What is the ETHICAL (Sales) Model?

Short answer - it's a practical guide of HOW to sell ethically

Whilst there are various codes of conduct and means of informing ethical behaviour this helps explain what to do when you are actually selling

Practical rather than theoretical or idealistic

Want to know more?

Then its time for 

🟠 Orange Hat Thinking 🟠 

The ETHICAL Model involves certain key elements

🔶 Empathetic Communication:
- Engaging in active dialogue to understand customer needs and wants.

🔶 Transparency and Integrity:
- Operating with honesty and clarity, providing accurate information.

🔶 Holistic Value-Centric Approach:
- Prioritising a way of working that focuses on customer value and desired outcomes.

🔶 Informed Decision-Making:
- Ensuring customers can make decisions with the right information, respecting their autonomy.

🔶 Collaborative Relationship Building:
- Thinking like a partner to build deeper and long-lasting customer relationships.

🔶 Adaptive Negotiation:
- Approaching negotiations ethically and using flexibility to for win-win outcomes.

🔶 Learning and Growth:
- Embracing continuous learning and developing a growth mindset to stay informed and improve.

Lets be clear - the 'code of conduct' is important

But what if salespeople can't translate that into actual day to day activity 

That has been my mission... 

... to assist this translation by capturing best practice and laying it out in the ETHICAL Model

That's what you will get in my new book 'Ethical Selling - How to win more business by doing the right thing'

This is for you if: 

- Want more loyal customers and long-term success

- Need to prevent lost sales and damaged trust

- Have got big ambitious goals to build meaningful relationships and stand out in a competitive market

Preregister here to get the first three chapters early (plus access to other goodies)

https://lnkd.in/eCftbN5Q

For all sales professionals who value integrity and want to refine their approach

Good for your 

🧡 Customers 

🧡 Company

🧡 Conscience