It's not fair! Results are worse

Apr 24, 2023
Orange hat thinking

"Its not fair... my sales team are working harder than ever but results are worse"

Orange Hat series - Sales Director Dilemmas #13

Sadly this is becoming increasingly common now

Many salespeople have not made the subtle shifts to what has previously served them well to make what they do work well today

But it doesn’t have to be this way

Concentrate on things to become more effective with that activity

🔶 Prepare

- Get clear on who you really want to work with
- Get a decent understanding of their issues and generate insights to help them think about them
- Get everyone looking for that kind of business

🔶 Plan

- Become obsessive about what you use time for... think impact!
- Become skilled in using tools that help (are you using ChatGPT yet?)
- Become comfortable that thinking time is as valuable as time spent doing

🔶 Process

- Focus on developing ways that work again and again
- Focus on helping customers on their journey (rather than forcing ways of working that suit you)
- Focus on sales techniques relevant for today

Put something in place to do address this now

Hoping it will all change magically is not an option

As it is already an issue it will most likely only get worse as the pressures of accelerated change we are all experiencing increase

You are not the only one who will be feeling this

Will you be one that does something about it?

Sieze the opportunity to embrace a future way of working built on the solid basis your past has given

When you decide to do that everyone will benefit

What's stopping you?

Are you ready to increase your sales?

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