Is ethical selling for you?

Some people can't adopt an ethical selling approach 

They'll fight it 

(Think it's too soft)

Some people will try and fail 

They'll misunderstand it 

(Think it's too hard)

Some people will make it their way of working 

They'll ensure everybody wins

🧡 Customer

- Gets their outcomes 

🧡 Company 

- Achieves their results

🧡 Conscience 

- Keeps their integrity

How can we achieve this?

On with the headgear to explain

🟠 Orange hat thinking 🟠 

The key to success is by applying the ETHICAL Model

🔶 Empathetic Communication:

- Engaging in active dialogue to understand customer needs and wants.

🔶 Transparency and Integrity:

- Operating with honesty and clarity, providing accurate information.

🔶 Holistic Value-Centric Approach:

- Prioritising a way of working that focuses on customer value and desired outcomes.

🔶 Informed Decision-Making:

- Ensuring customers can make decisions with the right information, respecting their autonomy.

🔶 Collaborative Relationship Building:

- Thinking like a partner to build deeper and long-lasting customer relationships.

🔶 Adaptive Negotiation:

- Approaching negotiations ethically and using flexibility to for win-win outcomes.

🔶 Learning and Growth:

- Embracing continuous learning and developing a growth mindset to stay informed and improve.

This is at the core of my new book Ethical Selling - How to win more business by doing the right thing

Pre-register list open now with chance to get first three chapters for free 

https://lnkd.in/eCftbN5Q

Can we make ethical selling the norm?