I hope so...

How to make unethical people ethical?


I have no idea!

Seems like a bit of a thankless task

One I'm not equipped for

The book I've written is to help those who already know this is the way get better at it

How?

On with the headgear to explain

🟠 Orange Hat Thinking 🟠

'Ethical Selling - how to win more business by doing the right thing' is more about HOW than what

Tools, tactics, techniques that can be applied immediately

Best practice is captured in the ETHICAL Model

🔶 Empathetic Communication:
- Engaging in active dialogue to understand customer needs and wants.

🔶 Transparency and Integrity:
- Operating with honesty and clarity, providing accurate information.

🔶 Holistic Value-Centric Approach:
- Prioritising a way of working that focuses on customer value and desired outcomes.

🔶 Informed Decision-Making:
- Ensuring customers can make decisions with the right information, respecting their autonomy.

🔶 Collaborative Relationship Building:
- Thinking like a partner to build deeper and long-lasting customer relationships.

🔶 Adaptive Negotiation:
- Approaching negotiations ethically and using flexibility to for win-win outcomes.

🔶 Learning and Growth:
- Embracing continuous learning and developing a growth mindset to stay informed and improve.


This is for you if you:

- Want more loyal customers and long-term success

- Need to prevent lost sales and damaged trust

- Have got big ambitious goals to build meaningful relationships and stand out in a competitive market


Is it for everyone?

Probably not

A leopard can't change it's spots

Is it for you?

I hope so