How you can use AI to sell better

Every salesperson can use AI...

... to augment their thinking

Selling today is all about thinking

Our job as sales professionals is to help our customers do it better

Sensemakers

We need to be ready to do this

How?

The orange hat will help us with this

🟠 Orange Hat Thinking 🟠

In this case I will use both the orange hat and the 'Brindis Bots' to guide us

The Brindis Bots are AI assistants that have been created to support all elements of a collaborative selling process

Used independently or in order they deepen a salesperson's understanding which in turn can be used with the customer

They have been built to power up the VALUE Framework which focuses sales activity on the right things

Validate = right opportunities
Align = right research
Leverage = right conversation
Underpin = right solution
Evolve = right outcomes

Looking at what these bots do helps us understand what we should be thinking about and how to improve that

🔶 Validate

Ideal Client Profiler –
understands customer pain and prize

Value Prop Builder –
constructs ideas/sales hypothesis

Message Master –
creates social media content and emails

🔶 Align

Account Planner –
builds stakeholder and other analysis

Value Tester –
refines initial value proposition

🔶 Leverage

Insight Instigator –
suggests new perspectives

Question Generator –
constructs as standard, advanced or to a framework eg SPIN

🔶 Underpin

Proposal Writer -
creates a need based proposal

Presentation Creator -
structures a compelling presentation

🔶 Evolve

Story Teller –
redefines content into Hero's Journey or other framework

Review Maker –
focuses QBRs on value

There are loads of ways AI can help in sales

Some won't be relevant to all salespeople

However we can all benefit from thinking better

Why not augment it?

Feel free to give the Brindis Bots a go (No sign up required)
https://lnkd.in/eHCrwtQZ  

Better thinking = better selling