Get out

"Never get out of the boat"

A line from one of my favourite films (Apocalypse Now)

Not such good advice though

If the boat is travelling in the wrong direction getting out is the right thing to do

As salespeople we can get stuck in the boat

Doing the same old things that are increasingly less effective

Yet we carry on... because, well, never get out of the boat

Customers are changing

They are demanding something different

That's why I wrote Ethical Selling

Do you need to get out of the boat?

Consider the opposite of the ETHICAL Model

If you are thinking/acting like this if may be worth bailing out

🔻 Unempathetic Communication

Ignoring customer needs, using one-sided messaging and scripted interactions without genuine listening

🔻 Non-Transparent Practices

Withholding key information, using misleading or deceptive tactics to influence decisions

🔻 Ego-Centric Focus

Prioritizing company profits or personal gain over delivering value or solving customer problems

🔻 Twisted Information Delivery

Providing skewed, incomplete, or overly complex data to confuse or manipulate decision-making

🔻 Hostile or Transactional Interactions

Viewing customers as numbers, not people and focusing on short-term gains rather than relationship-building.

🔻 Inflexible, Self-Serving Negotiation

Applying pressure tactics and rigid demands that favor only one side, often the business’s own interests

🔻 Complacency and Stagnation

Resisting change, avoiding feedback, and failing to invest in growth, improvement or innovation

If your role is forcing you down this route... get out of the boat!

(If you need to jump ship or change tack get in touch and I'll send you some stuff that makes it's easier to assess your approach)