Get going on LinkedIn

"I don't want to be a bloody influencer!"

If the idea of posting on LinkedIn makes you cringe, you’re not alone

Many salespeople worry about coming across like an 'influencer'

You know the type:

- Motivational quotes with no substance
- Flashy posts designed for likes, not value
- Generic content that feels more like noise than insight

You don’t have to be that person

LinkedIn isn’t about chasing clout - it’s about showing up as a trusted professional who genuinely helps others.

🟠 Orange Hat Thinking 🟠

Let's break it down

🔶 Why post at all?

Because your expertise is invaluable

Your customers face real challenges every day.

Whether it’s simplifying complex ideas, solving technical problems or helping them make decisions you’re in the perfect position to guide

Post on LinkedIn to:

- Build trust
- Share insights
- Stay top-of-mind when your audience needs help

You don’t need to be loud or flashy - just helpful

🔶 Simple framework for content

Post to

💡Engage
💡Educate
💡Entice

Different reasons

💡Engage

Start conversations and build relationships.

Engaging posts are about connecting with your audience

- Offering experience from a project or customer interaction
- Posting a poll to gather opinions and spark discussion
- Sharing something personal so we get to know YOU

It’s not about being perfect - it’s about being real.

💡Educate

Share your expertise and make it easier for others to succeed.

Educational posts provide value.

- Explaining a complex concept in simple terms
- Sharing a solution you’ve found for a tricky problem
- Offering tips or advice that your audience can act on

Think about the questions you’re already answering for customers - your LinkedIn audience would benefit from those answers too

💡Entice

Encourage your audience to take the next step with you.

Enticing posts highlight opportunities to engage further

- Inviting them to a webinar you’re hosting
- Offering a quick demo or resource they can use
- Sharing a success story that shows what’s possible

This isn’t about being pushy - it’s about creating opportunities to help

🔶 Make posting easy

Not sure where to start?

- Record a quick 60-second video answering a question you’ve heard from a customer this week.
- Share a short story about a problem you helped solve recently.
- Ask your audience for their opinion on a trending topic in your field.

No filters. No fancy edits. Just you, sharing what you know.

🔶 Why this matters

When you show up consistently with posts that engage, educate, and entice, you’re doing more than just posting - you’re building trust

Customers will start to see you as someone who understands their challenges, offers valuable insights and is worth reaching out to when they need help

🔶 Impact not influence

You don’t need to be an influencer to make an impact

Start small. Be consistent. Focus on helping others

Become the go-to person in your field - not because you’re loud, but because you’re valuable