Fresh (faced) approach for 2025
Jan 10, 2025
New year... new(ish) me
Orange Hat Thinking will have a slightly different focus
It will based on the concept of 'Sales Sophisticates'
Written for people who appreciate that selling B2B involves a mix of things that are often about understanding people better
So if you are into high volume 'AI-driven' mass personalised outreach you probably won't like it
I will draw heavily on my work around collaborative selling
Perhaps not a great surprise I'll also be referring ethical selling
For most sectors this is where we are headed
Customers want it..
... and it's best practice
That's why I wrote my latest book Ethical Selling
That's why I'm excited to be an Ambassador for the Institute of Ethical Selling
That's why I'll make the subtle shift
It won't be high engagement stuff as it won't be written for the LinkedIn masses... indeed part of the sales world won't 'get it'
It will be right for the people I care about though
Orange Hat Thinking will have a slightly different focus
It will based on the concept of 'Sales Sophisticates'
Written for people who appreciate that selling B2B involves a mix of things that are often about understanding people better
So if you are into high volume 'AI-driven' mass personalised outreach you probably won't like it
I will draw heavily on my work around collaborative selling
Perhaps not a great surprise I'll also be referring ethical selling
For most sectors this is where we are headed
Customers want it..
... and it's best practice
That's why I wrote my latest book Ethical Selling
That's why I'm excited to be an Ambassador for the Institute of Ethical Selling
That's why I'll make the subtle shift
It won't be high engagement stuff as it won't be written for the LinkedIn masses... indeed part of the sales world won't 'get it'
It will be right for the people I care about though
Are you ready to increase your sales?
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