Confused?

Selling can be so confusing

Even before we start talking to customers

Especially when everyone in a company is not on the same page

It's like trying to row a boat in different directions - it just leads to a lot of frustration and wasted effort

This ‘Muddled Mindset’ happens at all levels - from leadership to managers to each team member

If we are confused how can we expect to be successful in helping customers make sense of things?

Lets looks as this using

🟠 Orange hat thinking 🟠

Here’s how we can fix 'Muddled Mindset' with better alignment:

🔶 Clarity

- Make sure everyone knows the plan
- We need clear goals that everyone understands and cares about
- This helps us all move in the right direction


🔶 Coaching

- Managers should be coaches
- They should help guide with support, advice and encouragement
- This mean everyone can aspire to be their best


🔶 Confirmation

- Check that we’re all doing things the right way
- Everyone should know how the way they work fits in the grand scheme of things
- This makes sure we're all aiming for the same result


Getting everyone aligned with the same goals isn’t just about fixing confusion - it's about working better together

Aim for clear goals, helpful guidance and making sure we’re all on track for top performance

The VALUE Framework is designed for those who want to implement a collaborative selling approach

Everyone focuses on the things that make a difference

All of it

Not just one part of selling like cold calling, social selling or presentations

All the elements are fully aligned and work together

> Right opportunities

> Right research

> Right conversation

> Right solution

> Right outcomes

A way of building sales success by consistently doing the right stuff

It's not for everyone

Some people like siloed sales

Some people like how they've always done things

Some people however are continually adapting and growing

They are clear on what they do and don't let confusion ruin their efforts

Is this you?