Can't see the wood for the trees

Ever feel like you're doing all the right things in sales... but still not quite getting the results you expect?

Like you just can't see the wood for the trees

You’re on top of the customer challenges

You’re chasing activity targets

You’re following the ‘playbook’

But maybe you’re focusing so hard on the individual trees, you’re missing the bigger picture - the forest

That forest? Its

🔸trust

🔸integrity

🔸doing what’s right

We live in a world where customers are savvier than ever

They’re bombarded with options and wary of over-promises

They crave authentic connection

That’s why I wrote Ethical Selling

It’s not about doing 'nice things' for a pat on the back

It’s about building deep, valuable, lasting relationships that drive business forward

🔸 Leading with empathy, not ego

🔸 Being transparent, not transactional

🔸 Creating informed decisions, not coerced ones

When you start selling ethically, you don’t just see the wood and the trees - you help plant a better forest

So if you're feeling stuck, maybe it’s time to take a step back and ask:

🔶 Am I selling AT my customers… or WITH them? 🔶

Want to see what selling the right way can really achieve?

Check out the ETHICAL Model in the book

It’s not just a framework

It’s a shift in thinking

(Yes technically I was in a swamp... but that's still a forest)