Are you an influencer?

"My sales team don't want to be influencers"

Oh dear... that's a problem

🟠 Orange Hat Thinking 🟠

Salespeople have to be able to persuade, convince and influence

Indeed everyone does

(Daniel Pink's 'To Sell is Human' explains this brilliantly)

I suspect they are talking about social media activity

If so they needn't be concerned

They don't need to be an influencer in a Kim Kardashian or Kylie Jenner stylee

Doing so would probably backfire

But they are missing a trick if they are not using social media (most likely LinkedIn) effectively

Some ideas to help:

🔶 Show up

Encourage a habit of turning up to post and comment

Doing this improves visibility and reminds customers why they might want to talk to

Would they hide at the back of the stand at a trade show?

Same principle


🔶 Share insight

Help them add some thought to what they are posting

What do they think? What are their customers views? Why should they care?

Reposting company stuff won't work

Do they just act like a website in the real world?

Same principle


🔶 Show some leg

There is room for the personal stuff

It works

People like to know about the person they are dealing with

Do they consider themselves good at building relationships?

Same principle


It's not all about constantly trying to be the star of the show

But anonymity isn't helping either

A small tweak to activity could have quite an impact on productivity... and profitability

🧡 Get 'em posting 🧡