An explanation...
Mar 31, 2025
"What's with this orange hat nonsense?"
Excuse me... this isn't nonsense!
It's a way of making a mental shift so we can think about what works in sales today
A combination of collaborative and ethical selling
What 'Sales Sophisticates' do
It's based on the Six Thinking Hats - a method used to amplify creativity by making sure that a broad variety of viewpoints and thinking styles are represented.
It was developed by Dr. Edward de Bono
The six hats are:
βͺ White: the objective hat, which focuses on facts and logic
π΄ Red: the intuitive hat, focusing on emotion and instinct
β« Black: the cautious hat, used to predict negative outcomes
π Yellow: the optimistic hat, used to look for positive outcomes
πGreen: the creative hat, where ideas are abundant and criticism spare
π΅ Blue: the hat of control, used for managing the process
And now we have
π Orange: the sales insight hat
Not all people will get it
Some will favour a 'hard hat' - to smash their way into sales using brute force
Some will favour no hat - no thinking going on in brainless approach
Those that do though... they are 'orange hat thinkers'
Customers like them
Like them because they add value through their thinking
They know how to share thinking and stimulate it
That's why people work with them
What are you doing to be orange hat?
Are you ready to increase your sales?
The Collaborative Selling Scorecard has been designed to show sales professionals their blind spots and provide instant, actionable steps on how to improve
It’s free and only takes 5 minutes
