12 ways to create sales resources

Feb 01, 2024

"Should salespeople create marketing assets?"

First let's think about why then about how

๐ŸŸ  Orange Hat Thinking ๐ŸŸ 


- Selling today is about helping buyers on their journey

- It's messy; not a logical process

- They can make better progress with interventions from your organisation

- These are provided by marketing and sales

- Whilst much of the sales contact may be live (synchronous) it can also be things to refer customers to (asynchronous)

- A modern salesperson is close to the customer and can produce effective material accordingly


๐Ÿ”ถ Personalized Video Messages

Record short, personalised video messages addressing specific customer needs or concerns
Use videos to provide quick demos, answer questions or offer a personal touch to interactions

๐Ÿ”ถ Email Templates

Develop a set of email templates that address common customer queries, objections or follow-up messages
Customise these templates based on individual customer interactions

๐Ÿ”ถ FAQ Document

Create a simple FAQ document based on the questions you frequently receive
Share this document with customers to empower them with quick answers and solutions

๐Ÿ”ถ Quick Tip Sheets

Prepare one-pagers or tip sheets that using product effectively
Easily shared and serve as handy references for customers

๐Ÿ”ถ LinkedIn Content

Share relevant industry insights, tips, or success stories
Engage network by commenting on industry-related posts

๐Ÿ”ถ Customer Testimonials

Request and compile short customer testimonials (written or video format)
Share with potential customers to build trust and credibility

๐Ÿ”ถ Articles

Write short articles about industry trends, challenges or how your product addresses specific needs
Establishes yourself as an expert

๐Ÿ”ถ Quick How-To Guides

Develop concise, step-by-step guides on common tasks or challenges
Help customers navigate your solution more effectively

๐Ÿ”ถ Personalised Checklists

Create personalised checklists for customers based on their unique requirements
They serve as a quick reference guide during the buying process

๐Ÿ”ถ Mutual Action Plans

Create a shared document outlining the steps and responsibilities for both you and the customer throughout the buying process
Include timelines, key milestones, and action items to show a collaborative approach to achieving shared goals

๐Ÿ”ถ Proposals

Design an interactive proposal template that allows customers to easily navigate through key sections.
Include clickable links, images, and clear calls-to-action to enhance the overall user experience and engagement

๐Ÿ”ถ Digital Sales Rooms

Establish a centralised hub for all relevant resources, including product brochures, case studies and demo videos
Share access with customers, providing a comprehensive repository of information to support their decision-making process.

๐Ÿงก Salespeople today need to do more than just talk ๐Ÿงก

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