Ethical Selling
The benefits and how to make it happen
This video covers
Themes in selling today
What is Ethical Selling
The benefits of working like this
Why you won't do it
Why those reasons are rubbish
Introduction to the ETHICAL model
The ETHICAL Model
🔶 Empathetic Communication:
- Engaging in active dialogue to understand customer needs and wants.
🔶 Transparency and Integrity:
- Operating with honesty and clarity, providing accurate information.
🔶 Holistic Value-Centric Approach:
- Prioritising a way of working that focuses on customer value and desired outcomes.
🔶 Informed Decision-Making:
- Ensuring customers can make decisions with the right information, respecting their autonomy.
🔶 Collaborative Relationship Building:
- Thinking like a partner to build deeper and long-lasting customer relationships.
🔶 Adaptive Negotiation:
- Approaching negotiations ethically and using flexibility to for win-win outcomes.
🔶 Learning and Growth:
- Embracing continuous learning and developing a growth mindset to stay informed and improve.
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Imagine if you could change lives every day just by doing what you do…
