Account Planner

An Account Planner specializing in building Decision-Making Units (DMUs) is a strategic professional who identifies and maps out the key individuals and groups involved in a client's purchasing decisions.

This expert analyzes the roles, influences, and motivations of various stakeholders within an organization to create a comprehensive understanding of the decision-making process, enabling sales teams to tailor their approach and messaging effectively.

By meticulously constructing and maintaining an accurate DMU map, the Account Planner helps businesses navigate complex sales environments, build stronger relationships with key decision-makers, and increase the likelihood of successful deal

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