Transform Your Sales Approach with our Collaborative Selling Training Packages

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Meet Your Trainer

 

Fred Copestake, founder of Brindis, is a globally recognised sales trainer, coach, and author. With over 20 years of experience working with top sales teams, Fred developed the VALUE Framework to help sales professionals move beyond outdated tactics and build winning strategies that truly connect with today’s buyers.

Struggling to Keep Up with the Demands of Modern Sales?

 

If you feel like you're working harder than ever but still not seeing the results you want, you're not alone.

Sales today has changed, and outdated techniques no longer work. Studies show that buyers expect more collaboration, insight, and value from salespeople - but many professionals still feel stuck using old-school methods.

It’s time for a new approach.

Our Collaborative Selling training programmes will help you transform the way you sell. Through interactive training, real-world application, and proven frameworks, you’ll learn how to build stronger relationships, increase buyer engagement, and win more business- without the stress.

Collaborative Selling Accelerator (Advanced Sales Training & Coaching)

 

Fast-track your sales success with our Collaborative Selling Accelerator, designed for professional B2B salespeople aiming to adopt a modern approach to winning business.​ 

 ✅ LIVE virtual instructor-led training (vILT) sessions
✅ LIVE coaching account implementation sessions
✅ Boxxstep Buyer Enablement platform access
✅ VALUE Canvas – Manage and close deals efficiently

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Collaborative Selling Activator (Self-Paced Digital Training)

 

Kickstart your journey into modern selling with a structured, easy-to-follow online program.

✅ 5 hours of on-demand classroom-style training
✅ Community membership for coaching, challenges & discussions
✅ Weekly livestreams with Q&A, guest speakers & expert insights
✅ B1G1 donation – Learn while giving back

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Collaborative Selling Blueprint (Step-by-Step Training with Tools)

 

A practical, structured approach to implementing the VALUE Framework in real-world sales scenarios.

✅ 5 hours of in-depth training on the VALUE Framework
✅ Sales process templates & customizable tools
✅ 25-day Kickstarter video series for continuous improvement
✅ B1G1 donation – Invest in your success while supporting others

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Collaborative Selling Coaching (1:1 Sales Coaching with Fred Copestake)

 

Personalised coaching tailored to your unique challenges and goals.

✅ 6 one-on-one coaching sessions focused on real sales challenges
✅ Collaborative Selling Blueprint digital access
✅ AI-powered coaching chatbot for real-time support
✅ Partnering Intelligence (PQ) Self Audit & Scorecard
✅ A signed copy of Selling Through Partnering Skills

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Success Stories

 

Real Sales Professionals. Real Results.

 

See how Brindis training has helped sales teams close more deals, build lasting relationships, and achieve their business goal

Rona Parry

Operations & Customer Experiece Director

"Having worked with Fred for a number of years, I know he will quickly assess both the company's needs and the individual's needs and tailor his training to suit. When he worked with us in the latter half of 2024, it was no exception. He recommended a mix of core refresher training, combined with hybrid selling techniques and came up with a bespoke package for our BD and Account Management team. The training package was a mix of group and 121 sessions, flexed to suit our needs and provided quick, measurable results. The team's feedback was extremely positive, with lots of learnings and they are already using the new (and revised) techniques to great effect.
Been great working with you again, Fred. The team and I are looking forward to the next round of training in Q1 2025!"

Phillippa Graty

Senior Account Manager

"Have had the pleasure of working with Fred while he delivered some great training for us. He is flexible, agile and great fun, but most of all he’s effective. He got under the skin of our business and shaped our sessions to fit, rather than shoehorning us into a set agenda. Definitely a yes from me! Highly recommend "

Aaron Lee

Chemical distribution Specialist

I’ve been a follower of Fred on LinkedIn for a long time. Always finding his posts, comments, etc insightful, particularly his webinars. I’m also happy to recommend his book “Selling Through Partnering Skills” too.

I got in touch with Fred off the back of a webinar to find out about doing some sales training of my own. I’d not long launched my own business and had been off the ‘front lines’ of sales for a little while so wanted to see where I was, and how I might improve what I was doing.

Fred's sales accelerator was really helpful for not only getting my mind straight on my process, and messaging, but also identifying some areas that were perhaps a little outdated or needed tweaking.

We worked through his VALUE framework in detail, essentially looking to ensure I’m finding the right people, to have the right conversations with, and getting the right outcomes. Each session gave me something to action, and meant I could come back the following session for feedback and review.

It also inspired me to really look at my own processes. It’s where I developed my own CLEAN Framework for chemical distribution. The five fundamental steps I use to build reliable, ethical, and sustainable supply chains.

I have no hesitation in recommending Fred.

Tom Coxhill

Business Development Manager

A colleague and I started the year with the Collaborative Selling Accelerator, coached by Fred over six weeks. Each week we covered different stages of making a sale, from initial contact and prospecting through to negotiations and "the perfect close" (as covered in one of Fred's podcasts).

Each week, we were challenged to put into practice the ideas and thought processes we had learned, and we both noticed improvements in the quality of our meetings, finding success with approaches we had never previously considered. For myself, the major takeaway was to be more mindful of quite how much more there is to know about a customer than what they initially want to tell me, which will therefore lead to deeper understanding, stronger partnerships and overall more comprehensive solutions that will make me stand out when compared with salespeople who are not mindful of collaborative selling.

I am happy to recommend Fred as a coach to those looking to develop a down to earth, future-proof style of business development, you will forget traditional selling techniques and embrace PQ.

Rhys Williams

Account Executive

Having worked in sales for 15 years, it’s easy to get used to your own way of doing things. 1 year on from receiving coaching from Fred, I’ve adopted many new ways of preparing for meetings and building my personal brand. This has led to huge success. Fred’s methodical approach to coaching, enables trust and delivers results. I have no doubt that my personal success has been aided by listening to Fred’s approach to different stakeholders.

For any Sales Executive/Leader looking for an independent view of how they approach sales, I highly recommend having a chat with Fred.

Kate Blenkinsop

Office Manager

Fred’s unique style of training was excellent. 
A team of Liaison Officers attended Fred’s Collaborative Selling Accelerator course with fear of wasting their precious time, let’s face it, they don’t have a product to sell, so why? I can’t tell you what they learned, you’ll have to take the leap and talk to Fred to find out more, but I can say Fred definitely changed the way the team think about relationships. 
I spent hour long meetings with training providers who couldn’t sell their training to me, but just a few minutes with Fred and I knew he’d be a great fit for our team. He’s engaging and loves sharing his knowledge in a way that is easy to understand. 
I can’t recommend Fred enough, you might think you know all there is to know about sales, but there’s always more to learn. 

James Duffy

Vehicle Sales Development Manager 

 have been on a few sales training course held by Fred, after nearly 33 years in Sales and having been on more sales courses that you can shake a stick at, I can honestly say Fred is the best sales trainer I have had the pleasure of getting trained by.

Jack Millington

Energy transition Manager

I was lucky enough to join Fred on his Accelerator sales training program with Renault Trucks UK. He has shared his time, expertise and energy, helping me gain better understanding of the commercial angle of my role and I have greatly valued his coaching and mentoring over the last couple of months. Fred's delivery style is personable and engaging, and he was always willing to support and guide on other areas of my role outside the formal program. Thoroughly enjoyed my first ever sales training, the benchmark's been set high! Thanks again Fred, catch up soon!

Why Choose Collaborative Selling?

 

"Traditional sales methods are outdated. The VALUE Framework helps you stay ahead in today’s competitive market."

✔️ Sell with your buyers, not to them


✔️ Build lasting relationships that drive repeat business


✔️ Use AI-powered tools to enhance your sales strategy


✔️ Learn from Fred Copestake, global sales expert

Validate - How to check fit for doing business 

Align - How we can work together 

Leverage - How to make a sales approach

Underpin - How to present, prove and agree

Evolve - How to develop the businessÂ