Collaborative Selling Amplified

Structured Selling Meets AI

Because the future of selling belongs to professionals who combine human expertise with AI capability.

Selling has changed.

Customers are more informed.
Decisions involve more stakeholders.
And expectations of value are higher than ever.

At the same time, AI is transforming how professionals prepare, analyse information, and communicate.

Yet most salespeople are stuck between two worlds.

They either rely on traditional selling methods that are becoming less effective.

Or they experiment with AI tools without a clear structure for how to use them.

Collaborative Selling Accelerator Amplified bridges that gap.

It combines a proven collaborative selling framework with practical AI capability so sales professionals can prepare better, think more clearly, and have more valuable conversations with customers.

Curious to learn more?

Be the First to Hear

Why This Course Exists

Most sales training focuses only on sales techniques.

Most AI training focuses only on tools.

But real improvement happens when the two are combined.

AI is not a replacement for human selling.

It is an amplifier.

Used properly, AI can help sales professionals:

- identify the right opportunities faster

- research accounts and stakeholders more deeply

- prepare stronger questions before meetings

- analyse conversations and proposals

- challenge their thinking before speaking to the customer

But this only works when AI is used within a structured sales approach.

That is exactly what this programme teaches.

From Traditional Seller to

AI-Amplified Collaborative Seller

Traditional selling often looks like this with most people doing the same thing:

Salespeople rely on their own 'smarts' when they are selling and doing things like

- searching for opportunities without clear prioritisation

- preparing for meetings with limited research

- relying on product knowledge to persuade

- writing proposals from scratch each time

- trying to remember months of conversations and details

Good salespeople can still succeed this way.

But it is slow, inconsistent, and difficult to scale.

AI-Amplified Collaborative Sellers operate differently:

They combine human judgement with AI support throughout the sales process. They can

- identify the right opportunities faster

- research accounts and stakeholders more deeply

- prepare smarter questions before meetings

- analyse conversations and insights

- stress-test proposals before they are sent

The result is not robotic selling.

It is better thinking, better preparation, and better conversations.

Fred Copestake

Collaborative Selling Expert

Fred Copestake has spent more than 25 years helping sales professionals adapt to modern buying environments.

He is the author of Selling Through Partnering Skills and creator of the VALUE Framework, a structured approach that helps salespeople identify opportunities, prepare effectively, and have meaningful business conversations.

Fred’s work focuses on helping sales professionals:

understand modern buyer behaviour
build trust and credibility with customers
structure conversations that create real value
move from product pitching to collaborative problem solving

Within this programme, Fred brings the structured selling framework that underpins the entire process.

TOM RIDLEY

AI Sales Coach

Tom Ridley helps sales professionals and organisations understand how to apply AI practically within their daily workflows.

His work focuses on helping teams move beyond the noise surrounding AI tools and instead develop simple, effective ways of using AI to improve sales performance.

Tom works with businesses to show how AI can support:

opportunity research and account analysis
stakeholder insight and preparation
proposal development and critique
reflection and learning after sales conversations

Within this programme, Tom brings the AI capability that amplifies the sales process.

What You Will Learn

Collaborative Selling Accelerator Amplified follows the VALUE Framework, enhanced with practical AI capability.

Each module develops a critical part of the modern sales process and shows how AI can amplify your thinking, preparation, and effectiveness.

Modules in Action

Module 1 - Collaboration – Right Mindset

Module 2 – Validate – Right Opportunities

Module 3 – Align – Right Research

Module 4 – Leverage – Right Conversations

Module 5 – Underpin – Right Solutions

Module 6 – Evolve – Right Outcomes

Next Dates

Kick Off - 15 April

Module 1 - 22 April

Module 2 - 29 April

Module 3 - 6 May

Module 4 - 13 May

Module 5 - 20 May

Module - 27 May

All sessions start 9am (UK)

Call To Action

Why AI Will Change Selling Faster Than Most People Expect

AI is already transforming how professionals prepare, analyse information, and communicate.

But in sales, most people are still only scratching the surface.

The real advantage comes when AI is used to amplify human capability across the sales process.

Those who learn how to combine structured selling with AI support will quickly gain an advantage.

Not because AI replaces the salesperson.

But because it allows them to prepare better, think more clearly, and communicate more effectively.

How the Course Works

Collaborative Selling Accelerator Amplified is designed as an intensive six-week sprint.

The goal is not just to teach theory.

The goal is fast, practical improvement through learning by doing.

Each week focuses on a key stage of the Collaborative Selling framework while showing how AI can amplify that stage of the process.

Participants apply the ideas to their own sales opportunities in real time.

BE THE FIRST TO HEAR

Investment

Collaborative Selling Amplified is designed to deliver significant value in a short period of time.

This is not a long training programme.

It is a focused six-week sprint designed to create real improvement quickly.

Special Cohort Price

£3210 + VAT per participant

What's Included

- Six LIVE training sessions

- Practical AI demonstrations

- Interactive discussion and exercises

- VALUE Framework digital training

- AI Amplification digital training

- 101 B2B Sales Tips book

- AI Prompt pack

- Collaborative Selling Scorecard

- AI Sales Radar Tool

- PQ (Partnering Skills) Self Audit

PLUS

- 6 x 1-to-1 coaching session credits to use with Fred or Tom

Participants apply what they learn to real sales opportunities they are already working on.

In many cases, just one improved opportunity or stronger proposal can easily cover the cost of the programme.

Bonus 1

Sales Coach Brain Transplant – create your own sales coach using Fred and Tom’s ‘sales brains’

(Full content and set up instructions given)

Bonus 2

Premium Membership of Institute of Ethical Selling – align your amplified selling approach with open and honest sales practice and use the CertiKey badge to #ShowHowYouSell

Join Collaborative Selling Amplified

Selling is entering a new era.

Those who combine human insight with AI capability will have a significant advantage.

Collaborative Selling Accelerator Amplified is designed to help you develop exactly that capability.

Over six focused weeks you will learn how to combine structured selling with practical AI support to improve how you prepare, think, and communicate.