PIRATE Framework
What you get...
Plan - Set a strategy and commitment to sell at C-Level
Identify - Understand what is important to the organisation and who to target
Research - Prepare all necessary information to form a hypothesis to share
Approach - Decide on the best form of contact and use that to open dialogue
Talk - Prepare and manage the right kind of meeting to further discussion
Evolve - Follow up and take the next steps to do business together
Focus on the right message to the right person in the right company